Research On Scene Communication Of Mobile News Clients

Nowadays,mobile internet technology has swept the world.The empowerment of technology not only reconstructs people's daily life,but also subverts the previous mode of media development.At present,the media industry accompanied by technological innovation is undergoing a comprehensive change from concept to practice.In the era of mobile internet,people's channels for obtaining information have achieved a transition from static to dynamic and narrow to wide.Mobile news clients carrying unlimited functions are constantly performing personalized context communication practices,focusing on the user's visual and immersive experience.It not only realizes the effective supply of information,but also provides new ideas and inspirations for the development of media convergence.This article starts from the context communication practice of the mobile news client,and summarizes its characteristics of precision,presence,interaction,and personalization.It also points out the positive significance of context communication practice in reshaping information communication concept,innovating news production models and promoting the development of media convergence.In addition,it focuses on the research of imbalances in development focus,privacy leakage risk,excessive personality recommendation,and poor supporting services in the current stage of practice,and from the dual perspective of internal and external factors to discuss the cause of the problem in depth,and further proposes corresponding optimization strategies from the aspects of capital,technology,talents,law,content,and services.Finally,taking the Xinhua News Agency mobile client as an example,it analyzes the innovation and significance of its context communication,and tries to provide a reference for the future development of China's mobile media.