| In recent years,media convergence has become the general trend.The traditional media is constantly upgrading and transforming to meet the needs of the development of the times.With the rapid development of Internet technology,mobile live broadcasting came into being.This new communication technology has profoundly changed the previous communication mode.With the advantages of fragmentation,convenience and timeliness,the new form of "live +" has attracted wide attention of news media.In 2016,Xinhua news agency launched the live news function in the news client,which is the primary exploration of mainstream media in the field of live news client.In the context of media convergence,how does the mainstream media use the news client to broadcast news live? What is the current situation of its development? What is the integration?What are the current problems? Based on the above problems,this paper chooses the live news of Xinhua news agency client as the research object,and tries to make reasonable suggestions for other mainstream media in the aspect of live news of client.In this paper,the literature research method is used to sort out the academic research on "media convergence","news live broadcast of news client" and other related content.The previous research on related theories has laid a deep theoretical foundation for this study and provided a multi-dimensional perspective.Using content analysis method,taking 466 live news from August 1,2019 to January 31,2020 as research samples,this paper studies the content of Xinhua News Agency's client-side live news,analyzes and discusses the current integration strategy of Xinhua News Agency's client-side live news.Using the case analysis method,the author takes the Xinhua news agency client as the research object,and enters the live broadcast Hall of Xinhua news agency client as the audience to analyze and explore it.According to the study of the above content,the author found that from the macro level,Xinhua first did the organizational structure reconstruction and editing process reconstruction,which is the top-level design in the process of media integration;from the micro level,Xinhua carried out the integration of technology,content,personnel and other aspects in the live news of the client.Specifically,content integration is reflected in the addition of graphic and short video live broadcasting,and the increase of the number and slow live broadcasting of soft news;technology integration is reflected in the use of AI,5G,4K,VR,AR and other advanced technologies throughout the whole process of news production;personnel integration is reflected in the resource integration and collaborative linkage of internal and external personnel of new China society.According to the analysis of the above content,the author finds two deficiencies in the current live news broadcast of Xinhua news agency client,and puts forward his own thinking,and thinks that with the innovation of technical means,the solution of the above two deficiencies is just around the corner.Finally,according to the analysis of the current situation of Xinhua News Agency's live broadcast,this paper puts forward a general rule worthy of the development of other mainstream media in the field of client-side live broadcast,in order to provide feasible suggestions for other media. |
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