Research On The Construction And Application Of The Context In The Mobile News Client

In the era of mobile Internet,new changes have taken place in communication.Compared with the Internet communication in the PC era,the significance of context is greatly enhanced.The media turned from “traffic contention” to “context contention”.As the most important source of news information,mobile news client is an important tool for mobile communication.Therefore,how to construct and apply user context in the whole process of news gathering,distribution and interaction is particularly important.Xinhua News Agency Client is an important achievement of media integration.In the upgrading of products,Xinhua News Agency Client tries to explore new functions and new patterns with the help of context theory.However,in the actual operation,some functions and innovations are not well implemented.A comprehensive analysis of the construction and application of the context in Xinhua News Agency Client will help to find and solve these problems.On the premise of clarifying the concept of “context”,the paper is divided into three parts.Firstly,use experience summarization to study the construction of context in mobile news client.This part starts from three aspects: the prerequisites,the basic elements and the main ways of the context construction,making a systematic and comprehensive analysis and summary of the context construction.Secondly,research the application of context in mobile news client.From the mobile news gathering,distribution and interaction,it summarizes the application forms of context in mobile news communication.Finally,using the case study method to analyze the construction and application of the context in the Xinhua News Agency Client.Xinhua News Agency Client version 3.0 emphasizes the concept of scene.However,there are also problems in the actual operation,such as the lack of intelligent recommendation level,the slow progress of UGC news,and the poor experience of social experience.The concept exists but not in place,which require the Xinhua News Agency Client to improve its technology,mode and function,giving full play to the advantages of client innovation.Under the application of user context,mobile news client has achieved more accurate news gathering and more personal news recommendation.The Xinhua News Agency Client should continue to improve itself to meet users' personal needs,enhancing user stickiness and its competitiveness.