Comparative Study Of The Traditional Media News Client And Aggregate News Client

The era of mobile internet,mobile phones are gradually replacing computers as an important channel for people to obtain information.In this context,ease of use,content-rich mobile news client after another.Mobile news client becomes a new platform for media integration.Portal site first to see the advantages of this new platform,and have launched news clients.Portals occupy most of the mobile news client market with the advantages of many users.At the same time,many emerging Internet companies have also launched aggregate news clients,It has grown rapidly since its launch,because aggregated news clients focus on user needs and relying on technical advantages such as "big data" and "personal recommendation".By contrast,traditional media news client developed very slowly.However,in order to better adapt to the fragmented reading needs of today's people,traditional media need to seize this opportunity to make mobile news clients an important position for media transformation.The rapid growth of users of the aggregate news client is very successful,however,in recent years,the presence of such content infringement,false information and vulgar content issues.Therefore,continuous improvement is required.Traditional media news clients have hindered their development due to their late start,lack of technology,insufficient funds,and lack of Internet thinking and user thinking,But the quality of the content is good.Two types of news clients have their own advantages and disadvantages.By comparing outstanding representatives of integrated news clients and traditional media news clients,“The Paper News” client and “Today's Headline”client,discover the advantages and disadvantages of each other,So that they can learn from each other,and complement each other.This article mainly analyzed the two news clients from media positioning,content production,use features,use of technology and user analysis.Problems with The PaperNews:First,too much emphasis on originality.Although it guarantees the quality and credibility of news content,it loses advantages in the speed and richness of content updates.Second,it can not meet the social and recreational needs of the user.Third,the lack of technical support cannot meet users' fragmented reading habits.Problems with Today's Headline:Emphasizing the entertainment and interactivity of the news client,and a good grasp of the user's needs,but cannot avoid the problems of content infringement,false content and vulgar content due to technology,In addition,the content distribution that relies too much on "personal recommendation" technology has also seriously exacerbated the "information cocoons" effect,which is not conducive to the healthy development of society.Combining the advantages and disadvantages of the two types of news clients and drawing on each other's development advantages,Suggestions for the development of two types of news clients : Traditional media news clients should establish brand effects,take a vertical development path and build a unique platform,attention to UGC /OGC and other content production methods,increased usage features to improve user experience,strengthen the use of technology,improve the way content is distributed,and increase user interest.Aggregated news clients should encourage user creation,increase copyright awareness,add false and vulgar information reporting mechanisms,add manual gatekeepers to combine manual and machine gatekeepers to improve content gatekeeper capabilities,establish a public affairs discussion platform to alleviate the“information cocoons”effect,continuous technical optimization to better serve users.Today,the mobile news client is one of the main ways people access and read news,and it is also one of the important positions for media transformation.Therefore,promoting the steady and healthy development of mobile news clients is of great significance to the development of the entire news industry.