Research On The Integration Practice Of "New Gansu" Client

With the rapid development of the Internet and the popularity of smart phones,"two micro end" has become the standard configuration of traditional media integration.Among them,all kinds of news clients have sprung up,showing a competitive situation of "a hundred flowers contending,a hundred schools letting go".Sohu,Tencent,Netease,Sina and other portal websites launched news clients earlier,seizing the main share of the client market;The aggregation news client,which wins by technology,has its own Internet attribute,which makes its development more flexible;Traditional media started in 2014,but the market competition of news client is very fierce.In order to expand its own communication power and influence,news client must find a way of characteristic development.As the first news client founded by Gansu provincial Party newspaper,how to carry out integration practice and what experience measures have been formed in the integration development,Will be the focus of this paper.In this paper,the interview method,case study method and interview method are used to study the integration development of "new Gansu" client.The new Gansu client adopts the page layout with pictures and text,simple and clear color tone,columns are classified according to the structure of large channels and sub plates,attaches importance to user experience,and strengthens the overall idea of interaction with users for interface design;In the aspect of information production and integration,the content collection channels are broad,focusing on current political reports and innovating the reporting forms,showing the characteristics of "current political reports,authoritative interpretation and grasp of people's livelihood";Platform integration,innovative management mode,flexible to adapt to the new media environment;Operation mode innovation profit model,pay attention to personnel training.There are some defects in the integration process of "new Gansu" client,such as the system is difficult to change the inherent traditional media thinking,the lack of advanced technical means and talents in technology,the lack of professional talents in human resources and so on.In terms of highlighting current political reports,meeting users' information consumption needs,innovating media products and focusing on local topics,"new Gansu" client has delivered a satisfactory answer.These experiences can provide new ideas for the integrated development of the party media group.