Research On Traditional Media News Client In The Era Of Media Convergence

Under the background of media convergence, this paper makes a comprehensive study on the traditional media transformation news client. Firstly, the paper analyzes the severe pressure of the traditional media and the opportunities of the new media transformation. Secondly, it analyzes the great advantages of the mobile client and the development of the mobile client. And then explores the development process of the news client that the traditional media has operated, the competitive pressure and the advantages and disadvantages of the other types of news client. This paper takes these client as the object of study, named "The Paper" "Shang you" "Wu jie" "Bing du" "Jiu pai". Analysis of the current stage of China’s traditional media news client development status, including the current stage of development characteristics, problems and so on. At last, the paper explores the development trend of traditional media news client.The research methods used in this paper are literature analysis and case analysis. I study this phenomenon about the traditional media to establish a wide range of news client in recent years. Analysis its development reason, the development characteristic, the development question and the development trend. It has important practical significance to guide the transformation of traditional media itself and the development of traditional media news client.