| As of December 2015, the number of mobile Internet users accounted for the total number of ninety percent, mobile Internet imperceptibly changed people's lives.In the mobile Internet society, the users keep switching between multiple screens dynamically to be connected with the people in the many systems.With the many characteristics such as portability, communications and so on, people never let the mobile leave the body. The space used the mobile devices changes as people moving. "So in the mobile Internet era, the essence of communication is based on the scenario of service, namely the scene(context) and the perception of information(services) ".In news dissemination in mobile media, user-centered,adaptation or pushed out news and information in specific scenarios that spread more focused,better improve the user's experience.This paper focuses on the application of news communication,so the key is to the discussion around the content media.By analyzing the context theory,exploring the application and research of it in the news and communication field, we can conform to the trend of development, grasp the pulse of the times, and make the news and communication more attractive.By exploring the rules of news communication and the theory of scene in the context of mobile Internet, we can draw that fitting and pushing the user-oriented news information in a particular context is more targeted. Meanwhile, it can improve the feeling of experience and stickiness of the user.At the same time, it also should avoid the negative impacts of the scene so as to seek the balance of privacy and information disclosure, avoid excessive reliance on the scene and pay attention to the cooperation and the exclusive in the scene in order to make scenes have health and ordered development in the news communication. |
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