| In recent years,the media fusion has the trend of The Times,mobile is a plus,newspaper after network first,transformation and upgrading of the traditional media,and xi jinping in the political bureau of the CPC central committee general secretary the 12 th collective learning,all the media about how the media fusion development,accelerate the development of the media convergence,the mainstream media has strong propagation force,guiding force,influence and credibility,form online and offline concentric circles.He stressed the need to adhere to the mobile first strategy,let the mainstream media with the help of mobile communication,firmly occupy the public opinion guidance,ideological guidance,cultural heritage,the people's service of communication commanding heights.The general secretary's speech has pointed out the direction for the development of the mainstream media.How can the mainstream media face the trend of integrated development and seize the commanding heights of public opinion with the communication advantages of new media? However,the news client has become an important source channel for more and more netizens to obtain news and information through diversified presentation methods such as pictures,texts,social media and video.How to make good use of this platform has become one of the main topics for the mainstream media to study during the transformation and upgrading.The picture channel of the news client has become the focus of all mainstream media because of the directness and convenience of picture news.Columns of pictures in this paper,the official xinhua news agency client application situation,the client program year pictures according to the xinhua news agency structure weeks sampling,a total of 306 samples,through the picture news title,subject,category,source,geographical,specific location,the usage of unmanned aerial vehicle(uav),dynamic figure and the use of video,graphics,images,each JingBie number,Angle of view,the number of homepage image size,format,JingBie,Angle of view,the main body,and so on and so forth,analysis of the xinhua news agency client columns in choosing pictures on the characteristics and preferences,then statistical analysis was carried out on the picture views and comments,Summarize the preference of xinhua client users on the selection of picture news in xinhua client picture column.The author found that the number of pictures and stories in the client picture column of xinhua news agency is large and the content is diversified.The picture column publishes about 30 picture stories every day,covering politics,industry,agriculture,finance and trade,military,society,culture,sports,health,science and technology,education,ecology and other aspects.News covering many countries and regions around the world.The pictures are selected from a variety of frames and perspectives,mainly social news reports.The average page view of picture news using metaphor and analogy in the title is higher than that of other figure of speech.Readers prefer ecological picture news,but pay little attention to sports picture news.Large pictures or more than a small picture as a home page pictures can attract readers.The front page picture USES the close-up and the distant view picture when attracts the reader eyeball more.The average news page views of the homepage of xinhua news agency's client picture column are both higher than those of the sample.The home page picture conforms to the 3B principle the picture can cause the reader interest.When picture news adopts animated pictures,video,comics and other means of expression,it can increase readers' sensory enjoyment and participation.Xinhua client picture column adapted to the needs of The Times,basically meet the needs of readers reading.But there is no fixed style in the selection of pictures;Some news picture form homogenization is serious;Column interface is too single,mainly blue and white tone,let the reader aesthetic fatigue;The report form is too monotonous,which is mainly composed of pictures and words,and no multimedia joint report is formed.Same news is in different column,report form is same.;The figure of speech in the picture title is not rich enough,and the main problem is the flat and direct narration.In view of the above problems,the author put forward relevant Suggestions,in order to strive for perfection in the transformation and upgrading and subsequent development of xinhua client picture column,firmly occupy the commanding heights of public opinion guidance,ideological guidance,cultural inheritance and serving the people. |
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