Public Opinion And Guidance Exploration Of Mobile News Client In The Context Of Media Convergence

With the rapid development of Internet and new media technologies, the trend of media convergence has been formed. Media convergence promotes not only the industry revolution of new media and traditional media, but also the emergence of mobile news client. Thanks to new surroundings, the pattern of public opinion has changed sharply. This paper is divided into four sections. The first part outlines the research achievements of domestic researchers currently. The second part analyses the origin and definition of media convergence as well as the newly developing pattern of public opinion. The third part discusses various characteristics of mobile news client, with a conclusion that new media has become a new platform for the formation and communication of public opinion by supporting of network technique. The forth part points that mobile news client is supposed to take a good advantage of its superiority and explores the most effective and reasonable strategies of public opinion guidance.