A Study About Mobile News Client Under The Background Of Media Convergence

The article starts from the characteristic of the mobile news client, focus on analysis of a typical cases that called "The Paper" mobile news client, exploring how to develop mobile news client under the background of media convergence, and put forward the corresponding development strategy.The article is based on the background of media convergence, mobile news client is one of the media convergence products. This part combs the situation of the predecessors" study about media convergence and the mobile news client, thus determines the view of the research, and explains the methods of the research, then introduces the definitions of media convergence and mobile news client, elaborates the types of media convergence, for laying a foundation for further study. The article first focuses on the current situation of the development of mobile news client. Depending on the various founded organization platform of the mobile news client, in the current, the mobile news client has developed four types:the traditional media, web portal, new media, professional class. The development of mobile news client is based on the update of equipment, the development of network technology, and the changes of audience reading habits, then points out the specific problems in the process of development of the mobile news client under the background of the media convergence, including insufficient integration, profit value development, severe homogeneity, and low level of interaction, etc. According to these problems, the article puts forward the corresponding countermeasures against the development problem of the mobile news client. It advocates integration development, breaking system barriers, making integrative editorial platform, and cultivating "all-round" team members. To make profit by integrating resources, emphasizing on advertisement benefits, using the third platform, developing diversified industry. It should create personalized media platform, keep the original contents, make innovation on function and design. Finally, it should pay attention to interaction and user experience, create q&a product of news. The end of the article is a prospective. It looks into the future of the development of the mobile news client under the background of media convergence. The mobile news client can timely respond user’s demand, send the latest information and considerate content, and provide personalized service through data analysis. Maybe it can also establish the charging mode more precisely by finding the user’s demand.