Innovation Research Of The News Communication Pattern Against The Backdrop Of Media Integration

The changes of the new technology always brings new changes for thecommunication industry, such as the popularity of smart phones,3G networkcoverage and the increasing popularization of the technology of4G. Mobile mediahas increasingly become the most popular news and information carrier. Newtechnology used at the same time also must break the ecological balance between thetraditional medias. The emergence of a new mode of transmission, such as mobilenews, mobile TV, has authenticated and promoted greatly the media convergence toan unprecedented breadth and depth development.Through understanding the current form of media convergence and the spread ofthe mobile phone media forms, the paper analyzed the similarities and differencesbetween traditional medias and network medias. According to the college students’mobile phones use motivation and news use survey results, paper analyzed the spreadof mobile phone news features. With the transformation of mode of transmission, theaddition of new technology and the changing needs of the audience, the news spreadforms have appeared in the corresponding changes, such as the timely manner of newsreports, the diversification of production mode, the conciseness of mobile content, themore humanized situation service. To find the practical significance of the newscommunication form innovation, becomes the extension of human perception andration, builds the new platform and also shows different effects on the social functionand propaganda.Finally, the paper also recognized that the development of the spread of news is along way to go. From three aspects, content, form, technology, the paper showed thedirection of the future development of mobile phone news.