| This study mainly from the perspective of the media presentation of regional images,through the exploration of the post-founding People's Daily on the northeast report of the narrative,analysis of its specific image.The study is carried out in chronological order,and the change of the image of Northeast China is sketched out by means of the important economic and political events in different historical periods.The specific materials reported by the People's Daily in northeast China are analyzed in a framework,and the internal motivations of the media image presentation are analyzed in the light of the relevant theories of regional media image.The focus of this study is two,one is to describe the image of the Northeast,the other is the economic and political factors that can be formed by this image,which is also the core content of this study.In the last part of the study,by analyzing the historical commonality and present situation of the image of northeast China,this paper discusses the formation of the image of the Northeast at present,and makes thinking and summarizing the problems presented in it.Northeast is a rich connotation of the human geographical area,"iron man spirit" and "great power heavy instrument" were born here,in 70 years of wind and rain,the Northeast experienced a glorious past has also suffered from the pain of transformation.In the specific media presentation,the Northeast is mainly presented in three ways: the early days of the founding of the People's Republic of China,the northeast of the high-spirited,fiery construction(1949-1965),the end of the last century,the northeast of the difficult transition(1978-2002),the new century gradually edge,the weak Northeast(2003-2019).These three faces correspond to three reporting frameworks in the People's Daily,namely,the "propaganda framework" under the socialist construction boom,the "problem and strategic framework" under the throes of transformation,and the "marginal framework" since the new century.The face of the image of the Northeast and the framework of the Northeast report are closely related to the political and economic decision-making at that time,the Northeast under the "propaganda framework" is the first line of socialist construction,is the key area of national industrial investment,the media coverage can even be equal to the capital Beijing,the image is also rich and positive.The Northeast under the "Problem and Strategic Framework" suffered from backward economic development,and the reports of cultural education,ecological environment,social and people's livelihood could not reverse the trend of negative economic reports,and "backwardness" became the label of the image of the Northeast at that time."Marginal framework" is related to the national policy to revitalize the Northeast,the support of national policies will enhance the image of a region,the Northeast region in the media attention does benefit from the revitalization policy,but also form the media attention and revitalization policy related to the dilemma.Simply put,the state issued a revitalization policy,the Northeast received media attention,the state does not issue policies,the Northeast is ignored by the media.Even in years not in the years when the revitalization policy was introduced,the People's Daily's Northeast report was mostly related to the revitalization.Northeast itself has weak ability to obtain media resources,and the lack of media attention to the changing phenomenon of Northeast China is the "marginal framework".Because the economic image of the Northeast occupies a prominent position,want to reverse the image of the Northeast's weak one is to strengthen economic construction,after all "To forge iron,one must be strong",and the second is to establish the active dissemination of awareness,active voice,improve the dissemination of ideas,the image of the Northeast image of the beneficial components are incorporated into the Northeast image of the banner,playing the Northeast communication of the combination of fistboxing... |
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