The Content Analysis Of Northeast People's Media Images In Dou Yin

In recent years,with the economic decline of Northeast China,negative news about Northeast China has occupied the main page of the major media.While all kinds of media criticize Northeast China,they also attribute the economic backwardness of Northeast China to many aspects: rigid system,backward thinking and no sense of rules,which are followed by various media and media's stigmatization and regional discrimination against Northeast people.It is first reflected in the mainstream media voice,we media and other follow-up characteristics.At present,the stigmatization of Northeastern people is getting more and more intense,and it has gained a lot of attention on all kinds of "We Media" platforms.Especially with the emergence of short video "We Media",this short and smooth carrier has transformed the image presentation characteristics of Northeastern people into another direction.Since the birth of short video,the image presentation of Northeastern people has obvious different characteristics,especially different from the text-based "We Media" platform,which includes both the active presentation of Northeastern people and the active perception of other groups.The past relatively direct labeling,stigmatized way into ridicule,sarcasm,and even shape the image of the northeast people in self according to his memory to shape the image,on the surface of the northeast people humor,enthusiasm,finally actually embodied in the northeast people image of the vulgar,rude,thus further deepened his group's perception of the northeast people group,the cognitive continue to consolidate the inherent memory,eventually forming the whole public opinion field image for the northeast people slander and discrimination.Starting from Dou yin,a short video platform,this paper analyzes the content of videos under the topic of "Northeastern people",and finds that Northeastern people,as the main group in the image building of Northeastern people,tend to be stereotyped and divorced from real life in the image building.In addition,due to the algorithm and the flow of the platform side,the image of the presentation is biased to excessive entertainment and fragmentation.The platform side should avoid the information cocoon and singleness caused by the algorithm.The users themselves should also pay attention to the reality,starting from the daily life of the northeast people,and show the different characteristics of the northeast people.