Research On The Change Of The Network Red Media Image

Wang Hong,the instant online celebrities,which is a special colony in the network times,Wang Hong as a special group exists in the social life since 1998.the wang hong media image is subtle and complex,they emerged from the "grassroots",who was exceptionally gifted,as a idol to make fashion waves,also was abused and mocked by the mass because of the bad effects,now,they turned into a famous people in the many fashion area,they never fade out of people's realization since the develpoment.Today,with the rapid development of the internet and the new media,wang hong has undergone tremendous changes.Especially in 2015,the group of the wang hong shows the great vitality,with a new image of the impact of people's lives in various fields,glow with new luster and vitality.what's more,who spawned a new economic model of wang hong economy,it can be said that the influence of the wang hong should not be underestimated and has become the society can not be ignored groups.Since the development of the wang hong who has not only represent a person or a word,the wang hong media image has become a unique symbol,which being shaped and changed a lot in the process of development,It also presents and symbolizes the characteristics of different times.the scholars has not study with regard to the wang hong media image of new changes in the new era.Therefore,this article starts from this change,selects report about wang hong from the sina in 2004-2016,Combined with the characteristics of the times and the case of the wang hong,make use of communication theory and semiotic theory to analysis and interpretation.the study found that that the wang hong media image in the process of change,showing the true skill and genuine knowledge "gifted",exaggerated show "clown",playing funny "novelty" type,kind and helpful "energy" and "multiple" in the field and other types,And also from the "idol symbol" to "consumption symbol",from the "consumer symbol" to the "personification of the brand symbol" change trajectory,This change is not only affected by economic,cultural and technological factors,At the same time,from the micro level,the media mechanism,the change of audience demand also has a certain influence,It has a profound influence on the society,It not only shapes the values of pluralism,but also brings great economic benefits,Promote the development of a number of industries,however,there are some problems that the media in the process of shaping the image of the wang hong media image,the value of the topic of excessive and deviation of the report will seriously affect the audience's objective understanding of the wang hong.This paper mainly includes five aspects,The introduction mainly introduces the background,significance,research methods and research status of this topic at home and abroad;The second chapter is to analyze the definition of the wang hong,the stage image,and collect and analyze the data;The third chapter combing with the data and cases,card the media image and the change path;The fourth chapter tries to elaborate the deep reasons behind the changes of the wang hong media image from the macro and micro level;In the fifth chapter,on the basis of the network media image,the objective analysis of the impact of the media image of the change of the network and the problems of the media in the construction of the network image;In the conclusion,the paper summarizes the problems raised in the research and prospects for the future of the media image.In the research methods,this paper adopts the method of combining qualitative and quantitative,in order to enhance the thickness of the study of the media image.