Research On The Mediaimage Of Northeastern People In Network Media

This paper selects the news reports about the Northeasters from 2014 to 2018 in People's Daily and Sina.com,analyzes the situation of the Northeast people,and uses quantitative analysis methods to construct the categories,from the number of reports,the types of reports,the topics of the reports,and the reports.From the perspectives of sources,sources,and reporting attitudes,I tried to discover the media image of the Northeasters shaped by the media during this period.In addition,combined with the content analysis method and the literature research method,it considers the factors affecting the image of the Northeast people,and explores how the image of the Northeast is shaped by the media under the interaction and constraints of different forces,and attempts to analyze the status quo of the media image of the Northeast.Deep attribution.In the comparative analysis,it was found that People's Daily Online was too focused on the news of the news and the aphasia caused by positive publicity.In the report of Sina.com,there is a lag in the truth of the news,the content is not deep enough;there is a tendency to concoct hotspots;the source of the news is not standardized,the quality of the news is not high;the lack of media literacy,the imbalance of the subject report and so on.Therefore,from the three aspects of the Northeastern people's own image,organizational image and media reports,the construction path of Northeastern media image is analyzed.