Research On The Network Communication Of Northeast Chinese Media Image

The media image of northeast people,as the social cognition of northeast people,has significant practical significance for spreading northeast local culture,improving northeast cultural influence and attracting commercial investment.In the study,we selected 100 tiktok short video bloggers and their works as the research samples.From the media image theory,we studied the literature and content analysis,and case analysis methods,and based on the pseudo environment and media system theory,from the media main body,This paper analyzes and grasps the current situation of short video communication of Northeast People's media image from four aspects: communication content,communication mode and audience expression.We found that the communication subjects of Northeast China's media image were different in cognition to northeast people,and the contents and modes of transmission were more entertaining and patterned,while the audience's influence on the feedback and expression of northeast media image was easily affected by personal emotion.For the network communication of Northeast People's media image,this paper puts forward optimization suggestions from the perspectives of platform control,exposure and users.The platform should strengthen the check and review of content and improve the push mechanism;Users should rationally participate in media activities,cooperate with other short video users,make a collective voice,deeply tap local characteristics and spread rich media images of northeast people.