Research On The Communication Of Northeast Regional Image In The Current Media Environment

With the development of economic globalization,competition between regions has become increasingly fierce,and more and more regions have realized the importance of regional image shaping and dissemination.At the same time,the ever-changing media environment makes the emerging media play an important role in the spread of regional image.Diversified communication methods provide opportunities for displaying multi-dimensional and three-dimensional regional images;but fragmented and narrowly-defined communication content also brings challenges to the transmission of regional images.How to promote strengths and avoid weaknesses in regional image dissemination has become an issue that must be considered in each region when disseminating regional image.As the old industrial base of our country,the current regional image is not optimistic.Affected by history and the environment,the public showed a clear stereotype in their perception of the image of the Northeast region.Based on the current media environment,this paper discusses the impact of the current media environment on the image communication in Northeast China.Under the media environment of "technology empowerment",the spread of the image of the Northeast region has changed,manifested by the official power of speech being broken,the number of image channels being spread,and the diffusion effect of mass self-propagation in the process of dissemination.The current media environment has both positive and negative effects on the image dissemination in the Northeast.Secondly,this article analyzes the image of the Northeast region is fuzzy and diverse,the crisis incidents are chaotic Lack of awareness and integration in media communication.Based on the current media environment and the spread of the image of the Northeast region,this article puts forward the suggestions of integrated communication of image in Northeast China combined with the theory of communication and integrated marketing communication.The integration and dissemination of the image of the Northeast region requires the target audience to conduct communication activities,and its innovation value must also be reflected in the practice of continuous improvement.Therefore,the research in this article hopes to provide some references and directions for the regional image dissemination in the future in Northeast China.