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Research On The Promotion Strategy Of Library Precision Service From The Perspective Of Public Service

Posted on:2021-05-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y DengFull Text:PDF
GTID:2428330611966008Subject:Public administration
Abstract/Summary:PDF Full Text Request
China is in a period of transition from traditional cultural undertakings to modern public cultural services."When the public cultural service places and facilities are built,the issue of improving the efficiency of use will be put in front of people.",from?People's Daily?.In the past,while pursuing universal service,the government easily ignored the individualized and differentiated needs of citizens,lacking sufficient flexibility and targeted mechanisms to serve different groups of people.It would result in the lack of "anchoring" and the lack of accuracy in public services.The first part of this paper clarifies the ideas and contents of the thesis,and introduces the research methods.It includes questionnaire survey,interview and case study.This paper analyzes the research status at home and abroad,and points out that there is a lack of systematic research and the angle diversity on precision service of Public Library in China.This paper will make a more in-depth study on precision service of library from the perspective of public service.The second part is about the theoretical basis of this paper,including the“New Public Service Theory","Government Refined Management Theory"and "User Portrait Theory",and analyzes the application of this theory in the accurate service of the library.The third part through the questionnaire survey method to understand the readers' experience and satisfaction degree of the accurate service of the library,the comprehensive,accurate and timely evaluation of the library service and the static analysis of the service experience of accepting the personal help of the library,the result shows that there is still a great room for improvement in the accurate service of the library.Increasingly powerful competitors,backward collection mechanism and limitations of traditional service mode,huge information data,slow digital process of public service and other issues have become numerous obstacles for libraries to improve precision service.This paper thinks that the main reason is that the low degree of market-oriented participation of supply and service intensifies the shortage of service supply,coupled with the low degree of accuracy of demand collection mechanism,which leads to the mismatch between supply and demand,the lack of relevant laws and policies,and the difficulty of further improving the accuracy of the library.The fourth part selects the representative Guangzhou Library in the domestic and even international library as an example to list its representative precise service settings,including its powerful WeChat public platform introduction,book delivery service,"You choose,I check!" system and book lending service and so on,and analyzes its advanced nature and innovation points,and is worth learning fromAiming at the plight of precise service in libraries and its enlightenment to domestic and foreign research,the paper draws lessons from the innovation of precise service setting in Guangzhou Library,the author puts forward the strategy of improving the precision service of the library in the fifth part.First of all,the government should start from optimizing the digital resource supply mode of public service,increase the participation of social forces,improve relevant laws and regulations of accurate service,and optimize the fund supply structure.Second,we should strengthen the accurate service based on the facilities in the library,including constantly improving the hardware and equipment of the map,and making the business process accurate.Third,promote the application of front-end technology in precision cultural services.Use "big data" to accurately analyze users' needs,enrich new media platform reading content,and improve reference and consultation functions.Fourth,in terms of personnel training and team building,the library should first improve the professional quality and brand building of librarians,establish the awareness of accurate service in the mind,and turn the passive into the active.Fifth,the government should strengthen performance evaluation and supervision,and the library should carry out accurate service evaluation.Finally,in the process of promoting accurate service,more attention should be paid to balancing the subjective opinion data of extroverted readers and introverted readers,and strengthening the security protection of readers'privacy information and platform.
Keywords/Search Tags:public service, library, precise service, promotion strategy
PDF Full Text Request
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