| With the advent of the all-media era,TV news topics tend to decline day by day.Where is the future of urban TV news topics? In fact,the special topic of urban TV news should give full play to its unique advantages,seek to unite with the new media,integrate all resources of itself and the outside,and get through through multi-channels,so as to get out of one's own way in this change.Based on the 28-year-old TV news topic "Urban Topics" sampling survey,this paper analyzed the change of column topics,summarized the popular topics of the column,and analyzed the changes of column viewing and personnel composition from the aspects of column dissemination effect,topic selection and marketing means.Starting from the contents,channels and forms of columns,this paper analyses the problems existing in Urban Topics on the basis of practice,which has certain reference significance for the better improvement of Urban Topics itself.At the same time,it combs the new requirements of the whole media for the columns,combs the development of urban TV news topics,and presents the current situation and characteristics of urban TV news topics.Points are summarized,that is,unique regionality,distinct urbanity,extensive sociality,compact documentary,strong human feelings.It is pointed out that the development of urban TV news topics needs to dig deeper content,increase closeness,and change the form of programs steadily.At the same time,it is also necessary to broaden the channels of communication and promote media convergence. |
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