Research On The Development Of City News Broadcasting In New Media Environment

This paper studies the problem about the development of the city news radio in new media environment. It discusses from four aspects:First, the current situation of the development of our country’s city news radio; Second, the innovation and exploration of Yangzhou FM985news radio in new media environment; Later, on the basis of these, it discusses about what experience and revelation new media brings to city news radio; Finally,it puts forward existing problems and countermeasures in the process of practice.There are two main research purposes:firstly, this paper takes Yangzhou FM985news radio as the research sample,and then discusses the changes of FM985news radio that new media brings about,surrounding the relationship of new media and Yangzhou FM985news radio. The article analysis from the following aspects:programmers positioning, content changes, form innovation, and the development of channels, etc....It aims at providing enlightenment for the development of city news broadcast; Secondly:the thesis finds the general problems existing in the development of broadcast by investigating the current situation of the development of Yangzhou news broadcast, and can provide reference for the development of city news broadcast.This paper’s main body contains:introduction (the research background, purpose and significance, research methods and research status at home and abroad); the next part talks about news radio development present situation in our country, including the development of Yangzhou news radio; FM985news broadcasting’s innovation and exploration.This chapter talks about the orientation, content, form, channel, management focuses on many fronts; In the next two chapter, respectively is a revelation and problems, respectively, summarizes the experience and countermeasure, is for the focus of this paper, and it’s also a topic conclusion; The last part is summary and outlook.The research methods are literature research, case analysis, as well as the empirical research method.This paper takes case analysis of Yangzhou FM985city news broadcast as a research focus. Finally it sums up the influence of new media to news broadcast and the exposed problems of news broadcasts,by monitoring, recording and analyzing the content of the program for FM985news broadcast, its official weibo, wechat, and micro radio. This paper also based on observation, statistics and analysis. The paper consists of two main research conclusion, firstly:it puts forward the following suggestions:news radio should win authority by specializing, provide quality, be responsible.It can get help from new media to amplify their own advantages to realize value upgrade; adapt to the new media era, innovation idea; Original, keep sensitive news, highlight communication effect.; Secondly it puts forward some suggestions:Keep the objective, fair and clear; To strengthen the construction of commentator team, and keep comments deep and clear; To dig up the potential of new media platforms.