Study On Hualong Net's Special Topic Of News

The development of network news featuring local news and new media advantages has made up for the inadequacy of local network news and reflects the characteristics of in-depth reporting.It is playing an increasingly important role in disseminating information,shaping brands,guiding public opinion and enhancing the influence of websites.With the development of Internet,mobile Internet and new media technology,great changes have taken place in the field of network news.The media literacy of Internet users is increasing day by day,and the new media audience also presents new change characteristics.As a result,new requirements have been put forward for the topic of network news.On the basis of understanding the topic of network news and related concepts and development characteristics,this paper analyzes its communication function and effect.In February 2017 published "national provincial Website Dissemination" ranking among the first western country Chinese second local news website--Hualong network as an example,to make delaborate analysis about the Hualong network news topic.The whole study is divided into five parts: 1.Exploring the basic situation of Hualong network news special topics,including the development of Hualong network and its news topics and influence analysis.2.Analyzing the Hualong network news from the angle of media geography,from the "relationship" with the audience's agenda setting theory analyzes its audience characteristics and geographic shape,development orientation and the influence of radiation area and analysis of its special news;3.Elaborating the Hualong network news reports and the content level,design level,using the content analysis method from the two aspects of thematic reports and report analysis of characteristics.Then through case analysis method to study the topic,analysis of the specific practices in production,research angle,column setting,page design and features from a number of cases,and the characteristics of the special news report forms in micro-blog,We Chat,on the client.4.through the comparative analysis,summarizing the Hualong network news feature to reflect the traditional media and other local news website--mass network jointly reported advantages and disadvantages and then analyzes common "short board " current network news topic.FFinally,according to the new trend of the current media convergence development,it puts forward the innovation strategy and development approach of Hualong network news project to enhance its influence and competitiveness,which can provide reference for other local news websites.Mainly from three dimensions: the dimension of content,to create the original news,extending the international perspective;shape dimension,innovation the integration of financial reporting mode,in the media;operation dimension,improve the "customer service" service,to create a "long tail".Hualong network news research has both theoretical and practical significance.In theory,the theory of historical data and case studies can provide a valuable reference for the special local news website news;in practice,to guide and improve the production practice of Hualong network news topic,providing reference for the industry.