Localization Strategy In The West City Television Special Resources Development And Utilization Under Media Convergence Environment

City TV is an integral part of China’s TV industry and industry, and it plays an important role in promoting the city culture construction and the process of economic development. But with the integration of cultural system reform, media and competition intensifies, city TV station living space has been seriously squeezed. This paper describes the development of the environment of media convergence in China under the city television station macro, meso and micro environment, through the SWOT analysis, the clarity of the city TV stations, especially in the western city TV station wants to survive, in the predicament of development, it must play it proximity advantage and choose the localization way. This paper using enterprise management of resources and capacity theory, based on the development, use and integration of city TV special resources as a starting point and a breakthrough of localization explores the content resources, information resources and advertising resources localization development to enhance the core competence of the western city TV station. And on this basis, the proper position capacity and dynamic ability constantly improve and build the city television station in order to seek greater market share and benign development effect.Combining with the Lanzhou television that the practice of localization, city TV station development and utilization of resources localization of the ultimate trend should be the reorganization of regional city television and provincial station. These discussions and thinking have certain reference function for the western city television station practice.