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Study On The Development And Strategy Of Gongqing City Television Station Operating Status

Posted on:2019-02-02Degree:MasterType:Thesis
Country:ChinaCandidate:F XiaFull Text:PDF
GTID:2428330545463941Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
The central platform has the support of the state,while the provincial government has the support of the provincial government and the strong fund guarantee,while the county television station has the financial support of the county government,but the county government's financial income is limited and the funding funds can be given relatively little.And the audience of the county TV stations is limited to the local population.It is so low that the influence is general.Therefore,as the county level TV station,there are many deficiencies in the capital reserves,professional talents,broadcasting equipment and operation.With the rapid development of modern social economy and the increasing prosperity of all trades and professions,competition is becoming more and more intense,especially in the television media industry.If the Communist Youth City TV station wants to continue to develop,it will inevitably need to analyze its own shortcomings,reform pertinent,and improve its competitive level.This article was made up of five parts,which clearly analyzes the deficiencies of the Communist Youth League platform and puts forward the corresponding reform strategies.The first chapter was the introduction part;the second chapter analyzes the basic situation of the TV station of the Communist Youth City,including the channel setting and the development course of the TV station;the third chapter focused on the management status of the TV station of the Communist Youth City,including the basic characteristics of the TV station,and draw a conclusion through the summary of the development in recent years;the fourth chapter is the main part.Discussed the problems and caused of the development of the Communist Youth City television station;the fifth chapter,through the analysis of the contents of the previous chapter,finally gives the strategy to solve the problem of the Communist Youth City television station: to realize the reform of the management system;to deepen the internal reform to retain the talents;to expand the channel to increase the capital investment;to enhance the ability of the program innovation.
Keywords/Search Tags:Gongqing city TV station, management situation, problems, Development Countermeasures
PDF Full Text Request
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