With the arrival of the popular reading boom,reading promotion activities have entered a stage of rapid development.The nationwide reading activities led by governments at all levels have flourished in various parts of the country,and the library community in China has begun to study the problems of reading by the whole people and social reading,and has gradually transitioned to the research and promotion of reading.The research on the theory and practice of reading promotion is developing and perfecting continuously.It can be said that the present reading promotion activity has become the core work of the library and becomes a new development trend.However,At present,the research on reading promotion activities in China's library circles is basically in the qualitative analysis stage,and the quantitative research is relatively lacking.For example,there are a large number of dynamic fuzzy data in the evaluation of library reading promotion,for example,the activity content "gradually becomes better",the collection resources "more and more abundant",and so on,in which "gradually","more and more" are dynamic."get better","rich" is a degree of description,with ambiguity.Therefore,it is a trend to find a kind of fuzzy degree which can reflect the different fuzzy degree of the evaluation object and evaluate its dynamic change tendency,and the emergence of the dynamic fuzzy comprehensive evaluation method is undoubtedly the possibility to solve such problems.This paper takes the college students of Southwest University of Science and Technology as the research object,and on the basis of the relevant literatures and theories at home and abroad,From the four dimensions of activity content,reading behavior,librarian and library collection,this paper constructs the evaluation index system of the effect of reading promotion activities in university libraries.The entropy method is used to determine the weight of the index.Combined with the dynamic fuzziness characteristics and characteristics of the evaluation of reading extension effect,this paper uses dynamic fuzzy comprehensive evaluation method to identify the fuzzy degree of each evaluation index of reading promotion effect in different grades,and puts forward some relevant suggestions according to the final result.The main conclusions of this paper are as follows: The overall situation of the reading promotion effect of the Southwest University of Science and Technology Library is in a medium state,and the trend towards a good direction;Among the secondary indicators: The activity content,reading behavior,librarian and collection are all in the medium state,and the activity content,reading behavior and collection all have a declining trend.Only the librarian's development trend is to develop towards a good direction. |