Research On Evaluation And Application Of Reading Promotion Activities In University Libraries

In the general environment of advocating universal reading,university libraries across the country are scrambling to carry out a variety of reading promotion activities.University library reading promotion activities are targeted services driven by readers' reading needs;university library reading promotion activities are aimed at readers' reading behaviors,reading abilities,and reading psychology;professional services;university library reading Promotion activities are general-purpose services centered on comprehensive promotion of reading literacy for all.Because of its importance,feasibility,pertinence,professionalism,and universality,university library reading promotion activities have enabled university libraries to carry out reading promotion activities in various forms.But whether the reading promotion activities carried out by university libraries can satisfy the readers,whether they can improve readers' reading behavior,reading ability,reading psychology and other reading literacy,are they really effective,but so far there is no perfect college library.Hall reading promotion evaluation system can give answers.This article attempts to construct an evaluation system for reading promotion activities in college libraries based on readers' satisfaction and benefit as the main indicators in the context of the contradiction between college library's vigorous development of reading promotion activities and the lack of perfect evaluation systems.Empirical research proves the accuracy of the evaluation system.Firstly,through literature research,we collected domestic and international papers on related fields of university library reading service evaluation,summed up the current research content in related fields,and discussed and communicated with a number of authoritative experts in the field of library science.The university library that reads the resources of promotion activities,the satisfaction of the environment and services,the content satisfaction of activities,the benefit of reading behavior,the degree of psychological reading and the benefit of reading ability as the first-level indicators,and sets 22 secondary indicators Read promotion activity evaluation indicators.Secondly,through the AHP,we discussed and communicated with a number of authoritative experts again,and initially obtained the weights of the indicators at all levels.Through the consistency test,we finally obtained the assessment system for university library reading promotion activities.Finally,in order to verify the practicability of the evaluation system,the author chose the A University and B University Library as an object to demonstrate the above-mentioned evaluation system for reading promotion activities in university libraries.Through questionnaires,the author investigated some readers of the A University and B University Library.Through the Likert scale method,the index scores of the reading promotion activities in the library of A University and B University were calculated and calculated.The calculation results showed that the reading and promotion activities of the A University and B University Library were at a medium level.In order to improve the effectiveness of reading promotion activities in A University and B University Library,the author compares the five indicators of reading and promotion activities in the library of A University and B University.It can be seen that the content of satisfaction with the highest weighted activity content is the lowest,the university library The focus of reading and promotion activities held later should be on the innovation and richness of the content of the event,and it should be continuously improved in other areas so as to better promote library reading.