Research On Evaluation Of Digital Reading Promotion Effect In Academic Libraries

In the context of the country's efforts to promote "all people reading" and build a"learning" society,libraries across the country have carried out a wide range of reading promotion activities.Influenced by the "Internet+" wave,the national digital reading methods have continued to increase their exposure to digital reading.The academic library,with its rich literature resources,good reading environment and stable readership,also plays an important role in the process of " reading for the whole people.The direct purpose of college library digital reading promotion activities is to allow more college students to participate in order to increase the use of digital resources.Ultimately,it is necessary to deepen college students' awareness of digital reading,stimulate digital reading interest,and enhance digital reading literacy.However,the current domestic research on the evaluation of library digital reading promotion is still at an exploratory stage.At present,there is not yet a set of practical evaluation indicators system that can be used to evaluate the effect of digital reading promotion in universities and guide the practice.Therefore,this article is oriented to the results and constructs an evaluation index system for digital reading promotion activities in college libraries from the perspective of readers.It provides an evaluation idea and provides a basis for better improvement of digital reading promotion work.This article first defines the concept of digital reading and digital reading promotion through literature research,expounds the connotation and significance of digital reading promotion in academic libraries,and analyzes the factors of digital reading promotion in college libraries based on the "5W" theory,according to the classic case.Summarizes the current form and purpose of digital reading promotion in academic libraries.Secondly,on the basis of the theory of library effectiveness evaluation,the evaluation model of advertising effects,and related theories of reading,combined with the theoretical achievements of the existing reading and promotion evaluation,three first-level indicators including reader participation,readers ' profit,and readers' acceptance were constructed.9 The Evaluation Index System of Digital Reading Promotion of academic Libraries by Using Two Secondary Indicators and 17 Third-level Indicators.Then,the questionnaire was designed to carry out a questionnaire survey on four universities in Nanjing.621 valid questionnaires were used as sample data for factor analysis.Weighted indicators were designed and the weight values of corresponding measurement variables were obtained.Finally,using the index system after empowerment,empirically uses the digital reading promotion effect of four universities to get specific scores,and according to the statistics of the actual development situation of digital reading promotion in four universities,participation status and related readers to feedback their overview For comparison,it is believed that current digital reading promotion work in academic libraries needs to be optimized and improved from the aspects of subject construction,reader management,channel expansion,event design,and brand building.Therefore,this paper not only fills up the theoretical gap in the evaluation of digital reading promotion effect,but also analyzes the actual construction of the index system,which can be used as a useful reference to guide the practice of digital reading promotion in academic libraries.