Research On The Reading Promotion Model And Implementation Path Of University Library Based On Social Media Platform

Against the background of promoting nationwide reading,libraries at all levels are actively trying to promote reading.As an organization of both educational nature and public welfare nature,university libraries occupy an absolute strategic position in realizing the goal of nationwide reading.Active reading promotion in university libraries is not only a positive response to the call of building a nationwide reading society,but also an effective boost to the development of China's higher education.The rapid development of the Internet,in the information resources to a great extent to develop and use,but at the same time also brought data explosion,information trek and other problems.Digital reading bring to promote public reading a great convenience,social media platform itself with great user traffic makes the university library reading promotion has more audiences,but social reading content too scattered,too uneven quality,content organization not systematic enough,etc,these problems reminds the socialization of university library in the reading promotion needs not only get that all kinds of business in social media platform are more emphasis on user social attributes but also cannot ignore building of the reading promotion contents,It is necessary to promote social reading from the two aspects of user socialization and content creation.This paper studies the socialized reading promotion model of university libraries from the perspective of users and content,and explores the socialized reading promotion model adapted to the new media environment,which is conducive to solving the existing problems of "fragmented reading","shallow reading" and "poor promotion effect" in the socialized reading promotion of university libraries.On the basis of literature review,this paper further defined social reading promotion work content and scope of work,in-depth research university library measures in the reading promotion,Comparison and analysis work model,achieved promotion effects etc.of universities library in the social reading promotion,to understand the current problems of the socialization of university library reading promotion.The fourth chapter and the fifth chapter are this article core chapters,the third chapter fully integrated the IP theory,community economy theory and the scenario theory into the research in the process of the socialization of university library reading promotion model,from theory level to reading promotion audience,reading promotion content,reading promotion medium to fully consider the three dimensions of reading promotion mechanism of constructing colleges and universities.The fourth chapter designs the socialized reading promotion path based on the socialized reading promotion model proposed in the third chapter and takes the We Chat public account of jilin university library as the case study object to instantiate the theoretical method in the way of case study.The fifth chapter discusses how to ensure the normal operation of the socialized reading promotion model of university libraries,and studies the relevant guarantee mechanism,which mainly includes the evaluation of the effect of reading promotion,the feedback mechanism and the guarantee of university library,user,content and promotion.The promotion model of socialized reading in university libraries which constructed in this paper tries to deepen the influence that the promotion content bring to user,and at the same time also emphasized the constraints that user put on the contents,starting from attracting users then create traffic to adjust promotion content to make it more in line with the user requirements under the new media environment,make full use of the super IP,scenario-based reading,community marketing advantages,provides a new idea and method for the social reading promotion of university library.