Research On The Evaluation Of University Library Reading Promotion Patterns From The Perspective Of New Media

With the rapid development of new media technologies and the increasing number of reading promotion models,college libraries are paying more attention to the optimization and innovation of reading promotion formats while pursuing deeper reading promotion content and themes.Looking at the endless new modes of reading promotion from the perspective of new media,can we provide"accurate reading"services centered on users'needs and achieve the desired results,all of which are due to the lack of a set of scientific and effective evaluation systems and have not been evaluated,so this article uses evaluations.Perspective Study on the Reading Promotion Model of University Library under the New Media Environment.After analyzing the types,characteristics,and constituent elements of the reading promotion model,this article refers to the research results of“SERVQUAL”,“LIBQUAL^+TM”evaluation index model,and“six standards of excellent service perception”,from reading promotion content to reading promotion.The evaluation index system consisting of 13 secondary and 35three-level evaluation indicators was constructed from the four di mensions of effect,user experience,and promotion cost.The weights were calculated using the entropy method,and the hierarchy analysis model was constructed using the analytic hierarchy process,and standardized.Empirical research,data analysis of the survey results,and recommendations based on the evaluation results.This paper conducts research from the perspective of comprehensive evaluation.It uses the entropy weight method to assign weights to evaluation indices of reading promotion models for the first time.In combination with analytic hierarchy process,it constructs a comprehensive evaluation model combining subjective and objective,qualitative and quantitative,which effectively compensates for the previous single research.The insufficiency of the method is not only an enrichment of theoretical research but also a guide to practice evaluation;an innovation mechanism that facilitates the formation of information services in university libraries,is conducive to the promotion of standardized management of library information services and the rational allocation of resources,and promotes colleges and universities The library optimizes reading promotion services,improves user satisfaction,and creates a more flexible and open reading environment.