Design And Implementation Of Real Estate Company Marketing Management System

Since reform and opening up,from all walks of life has got great development,the real estate industry,in particular,has become a national strategic pillar industry and people's livelihood.Restrictions in recent years,economic form in influencing factors such as,the competition among real estate enterprises is more and more severe,by the start of profiteering industry has gradually to a rational level,it is loss of part of the second-and third-tier cities project,so in today's policy and under the influence,real estate enterprises how to fast moving goods to sell,keep a good cash flow become the important task of development,is related to the survival of enterprises.In the face of changing customer demand and the development of science and technology of complicated sales environment,no real estate enterprises,to achieve the goal of profit should be put on personal sales efforts,need on the strategic height,the use of information into a means of modern management methods,combined with the market,industry competition and the present situation of the development of real estate enterprises,through the scientific sales management to realize enterprise established sales targets.For the development of real estate marketing management system,adopts the research method of object-oriented to each separately from the business management module development,to study the specific work progress and unified planning.First narrative system of the research background,research status at home and abroad,the research content,the demand analysis to real estate marketing management system,to determine the functional requirements and performance requirements of the whole system,the content of the functional requirements mainly determine the system management,price management,sales management,statistics and analysis,customer service and information release business function module;Carried out in accordance with the law of software system development on the system database design and each function module design of the business,including system architecture design based on.NET,database design using E-R,etc;For the realization of each module,the real estate marketing management system for business in system implementation in the process of timely communication with each department cooperation,to determine the business function module is implemented,to rapid development of systems,including price management,sales management,statistics,information release,business module;Comprehensive evaluation of real estate marketing management system,business implementation of various modules in the system,the concrete operation timely communication with users,which is used to evaluate business implementation of the system,timely feedback on inappropriate business;To modify the feedback,the real estate marketing management system for comprehensive evaluation of the system is a comprehensive business,and system software developers to modify the feedback in time,determine the latest revisions,the implementation of the entire business system to consummate gradually.Through real estate sales management system,the real estate enterprises may,according to the actual process of sales,from project preparation,customer follow-up,transaction management,after-sales service and efficient financial process management and a series of process management and strict control,take the customer as the center,for real estate enterprises provides a business strategy with the characteristic of real estate.From sales business links,according to the customer segmentation situation effectively organize the related resources of the enterprise,take the customer as the center of management behavior habits,take the customer as the center of the business management process,and as a means of improving customer satisfaction,thereby maximizing customer value,improve the operation efficiency and sales business process control ability,improve the comprehensive competition ability of enterprises in an all-round way.