A Company Of Real Estate Marketing Management Systemdesign And Implementation

With the development of market economy,to further accelerate the development of real estate industry of China is the rapid pace of urbanization in the face of so many houses,how consumers choose their own houses,buy a house is a question every person have to face.As a real estate business,in the past through advertising,customer testimonials,etc.relatives recommended human interaction to offline real estate marketing.However,the rapid development of the Internet today,through information dissemination speed or quality between people are slightly lower.In this thesis,the research and development of a Internet era real estate marketing management system,and focus on how to cut from customer behavior,a comprehensive analysis of customer behavior,combined with the traditional sales model,and age of the Internet real estate enterprises of precision marketing.Development.The main results include:1.From the pieces of information of the characteristics of the Internet point of view,this system is designed for the client(PC,Android,IOS)+ backstage management system architecture.That is from the traditional B / S architecture model for the SOA service-oriented enterprise level application architecture that can be a full range of user data analysis and processing.2.System uses the MVC framework for development,the design has realized the data processing system,background management core functionality and the client.Among them,the data processing subsystem can according to user's behavior in the network,the analysis of some of his buildings clickthrough rate,residence time,browse module and so on information,access to its biggest deal possible building,at home buyers consultant with the complex,real time pushed to home buyers consultant,to promote clinch a deal.In this thesis,design and implementation of a marketing management system has been put into the market using the Internet company.The analysis of the actual needs of users,relying on traditional advertising media and the Internet and the new mobile Internet,to achieve the full interactive home buyers and property consultant,that would allow buyers really buy their own ideal housing,but also to enhance business efficiency.Since the system on-line,running well,to achieve the expected design goals.