Research And Implementation Application Software Of The Estate Industry In Mobile Internet Environment Based On O2O2O

"Internet +",an innovative development on Internet 2.0 with fresh form and format,is an evolution driven by 2.0 in this knowledge-based society.It represents a new pattern of economy,via the role of Internet as a basic infrastructure and common tool that fully optimizes and integrates the distribution of production factors,thoroughly blending the Internet innovation achievements into all of economic fields,and largely improving the creativity and productivity of the real economy.Nowadays,Mobile Internet has established its own application market in Clothing,Food,Housing and Transportation,while a substantial docking between online-offline Internet has never been achieved,compared with other aspects of basic necessities,i.e.O2O2O(Offline To Online To Offline),so that users can not appreciate the experience of Mobile Internet in the application of Real Estate,which shall be the last obstacle to be broke and also the last dessert for sharing by Mobile Internet business.Anjuke,as the first Internet information platform in China,dominated by user experience,targeting on precise marketing,and focusing on data analysis,has been endeavoring to develop Version 3.0 of Real Estate Mobile Terminal after V2.0 was born.Regarding the informatization problem in Real Estate field,the thesis studies and discusses the enterprise business flow of Real Estate in depth,detailing and optimizing the procedure and administration with relevant Internet technics.The Content Manage System(CMS)that fully compliant with J2EE and applying B/S frame,carries out the design and establishment in associated with MVC mode and MY SQL data base,while the Mobile Terminal that based on Android and iOS,conduct research and development by HTML5 and CSS.On the other side,Enterprise Market Strategy manages the procedure and therefore promotes the supervision and marketing capacity.The main missions:1.Analyzing,optimizing and reconstructing Real Estate enterprise business flow,and also adding features in the Mobile Terminal like browse,comment etc.2.Systemizing,improving and linking up the relationship between sales and clients in the Real Estate business,thereby satisfy the clients.3.By means of relevant Internet technics,achieving stable,trusted and suitable marketing management system,thus to promote informatization level.Upon the tests in the thesis,an appropriate Real Estate marketing management system is established,which has not only fulfilled the Project expectations in terms of functions and objectives,but also promoted the services and efficiency of administration and execution process during the business,which benefits the enterprise development of Real Estate.