| In recent years, with the fast development of internet, various blogs have constructed a new type of media to delivering information to the public. Among different types of blogs, blogs telling sports stories or conveying opinions towards some certain sports events (let’s call it sports blog) turn to be extremely popular. It provides a new platform for people to express their voices freely towards different sports events. No matter it is a member belonging to the royal family or only a small potato growing in the field, they have the equal right to express their ideas in the blog. With years of development, sports blog has become one of the most important code of discourses in the modern society. It leads the society to varieties of free voices and give members more tolerances to each other. It plays such an important role in the social agenda setting that makes the traditional media beyond comparison. However, things are always in the other way around. Too many different voices might confuse the public or even make the society fall into disorder. Therefore, it requires a certain theory to guide the blogs especially sport blogs to the way of healthy development. Agenda setting theory could be one of the choices.Agenda-setting Theory gradually is revising and developing under the influence of sports blog. This study, based on the sports blog emerging agenda-setting theory as the breakthrough point, mainly discussed with the development of China’s sports blog is expanding constantly, scale and influence public opinion in sports blog agenda-setting get specific application and construct created new characteristics, but also produced some common problems caused many adverse effects, through to the sports blog agenda-setting problem causes analysis proposed how to improve sports blog agenda-setting corresponding countermeasures.This study hopes to put the public opinion toward the sports blog to the right track by the agenda-setting of mass communication. To better grasp of public opinion on sports blog, there are the feasibility of measures proposed on the basis of the analysis of the current situation and problems, to form a healthy sports blog media environment. |
