The Public Opinion Guidance In Major Public Emergency

Major public emergency has the sudden and urgent characteristic,therefore theconsequences are often unpredictable, It’s important to keep social stability if we dealing withand disposal of all kinds of emergencies timely, scientifically and effectively,It’s also importantto relationship the party and the government’s credibility. As the main carrier of informationreleasement and the important tool of public opinion guidance, media has play an important rolein the major events. In major public emergencies, by means of eye-catching title, layout theappearance, continuous broadcast way, media can set the agenda, and give news to highlight thestatus, make it becomes a powerful tool for shaping public opinion.Agenda-setting is theimportant aspect of guiding public opinion,the media’s public opinion guide function objectivelyby means of agenda-setting function. Therefore,researching the media agenda setting in themajor public emergency is advantageous to the media to deal with emergency,but also to guide thepublic opinion.This paper is divided into six parts: The first chapter, defined the related concepts and theresearch object;The second chapter, analysis the problem of the media agenda-setting in themajor public emergency;The third chapter, discuss the role and functions of mediaagenda-setting in major public emergency and analysis the specific operation of mediaagenda-setting starting from the reality;The fourth chapter, analysis how the mediaagenda-setting interactive and isomorphism to guide public opinion;The fifth chapter, discusseshow to set up agenda-setting in each stage of the occurrence and development of major publicemergency.