Media's Agenda Setting For Educational Events And The Guidance Of Public Opinion

With the development of new media,communication environment has greatly changed by new technology.This paper mainly discusses the agenda setting of education issue on the new media platform.In order to explore the guiding role of new media,multi-source theory and the method of time series analysis are used in this article.The author combines quantitative method and qualitative method to find the communication rule about education issue on the new media platform--Weibo.Six cases,which rise hot discussion on the Weibo,have been selected.The author use Python to collect data.SPSS is used to analyze data.The study found that professional media control the public opinion through setting agenda on education issue on the new media platform.The research shows that the indepth content of the authoritative media has increased with the progress of the education public opinion incident.The more in-depth reports,the greater the likelihood of being cited.In addition,people's attention is largely related to the exposure of the group.The higher the exposure of the group,the higher the attention of the people.Besides,the amount of new media's coverage of educational event is related to the exposure of the group.In addition,under the analysis of multi-source flow theory,the study find that the more articles related to specific education issue reported on media,the more frequent they will be discussed by government.Under the guidance of professional theory,the author intends to give useful suggestions to build a healthy communication environment.New media changes the communication,but also give a new chance.