Intermedia Agenda Setting And Public Opinion Guidance In Network Environment

Along with the popularation of the internet, people’s life is more and more attached with network. In such an environment, the diversity and instability of media is greatly enhanced, which brought out severe test to media guidance of our country.This paper attempts to take advantage of the inter-media agenda setting theory to analyze on the basis of the resonance and fracture media interaction research network environment and public opinion to guide mechanism to build outlook, Analysis of the network environment between the media agenda setting and guiding public opinion, in China in recent years some of the more significant impact network emergencies, such as GuoMeiMei micro blogging show off their wealth "," Guangdong Wukan mass incidents "research and analysis in these cases, online media and traditional media agenda setting and issue interactive, and the final effect of this behavior, the effective guidance of public opinion.End of this article tries to give the public opinion to guide effective mechanism under network environment, that is reasonable to set their own policy agenda, to influence the traditional mainstream media, the dominant topic of the settings, and then through the interaction of the traditional media and online media agenda fusion, a reasonable set of the way of the agenda to guide the trend of the opinions of Internet users, and build the public opinion, detection, warning, event handling and guiding public opinion linkage, public opinion, accountability mechanisms, should maximize the use of traditional media and online media, in order to achieve the guidance of the network of public opinion and ultimately the formation of a harmonious, orderly and clean network environment.