Research On The Agenda-setting Of Governmental Website And Public Opinion Dissemination

Governmental website,as the official website representing governments through the authority lines,provides to the public information they need;and serves the public and organizations as well.Its information dissemination is the critical factor of government-image communication.And it has been the aim of the governments to establish and modify its image through improving its website construction.To improve governmental website's agenda-setting,to help the public accept government's topics and hence participate in the discussion of the topics should be considered by the government in such a website era.Because that can result in the government's guidance of the public opinion and establishment of the authoritative image.However,papers concerning governmental website construction focus on information construction and information safety,and neglect analysis of the agenda-setting function of the governmental website.The paper following will analyze the current situation of governmental websites' agenda-setting based on agenda-setting theory.The theory was set up by McCombs.M.E and Shaw.D.L,which focuses on the function of the mass communication;and the theory can direct governmental administration.Based on the theory,the paper will study the governmental website's agenda-setting in the reality of China,and study government's performance in public opinion dissemination.The first part will explain the topic selection and the blueprint of the paper.The second part will clarify the theory in order and illustrate its development in website era.The third part will highlight the current situation of the website's agenda-setting and have a related discussion.Analysis of governmental website's information dissemination and opinion-guidance will also be stated.The final part involves recommendations on how to improve governmental websites to reinforce governmental information dissemination.The paper is expected to offer a new way in constructing governmental website by integrating knowledge of e-government affairs, agenda-setting and government dissemination.