Research On Problems Existing In The Mechanism Of Public Opinion Guidance

At present,the country is in a critical period of reform and development,public opinions are intertwined and complex,which made a new request for public opinion guidance work.In the whole process of public opinion guidance,we need to build a more optimized public opinion guidance mechanism.This paper clarifies the concepts of public opinion guidance mechanism,and summarizes the characteristics of the integrity,purpose,dynamic and dominant-recessive of public opinion guidance mechanism It conducts case study on public opinion events and public opinion hotspots,This paper analyzes the problems and causes in the mechanism of public opinion guidance,and puts forward the optimization path between the guidance subject,the guidance platform,the guidance content and the guidance object,and points out that we should fix it from the aspects of the people-oriented consciousness,the guidance structure,the discourse system and the public self-improvement..