The Public Opinion Leading Under The Background Of Agenda-Setting Theory

The public opinion refers to assumably consistent opinion or attitudes that the public express publicly as to the specific social public affairs in the given time space. It exacts an important social impact on and has realistic significance in the consolidation of regime, the stability of society, the development of economy, the passing of culture and others. At the present stage, China is in the all-round transformation period concerning politics, economy, culture, concept, etc. However, the reform of political system and the transformation of economic structure conduce the protrusion of social contradiction, the conflict of cultural concepts and multi-ideological concepts; in particular, the growing up and popularization of network medium prick up the degree of diversity and instability of the public opinion, which all put forward a rigorous age task for China's public opinion leading.The public opinion leading is communication behavior which is to manipulate people's consciousness by means of public opinion and guide their will in an attempt to control their behavior and make them undertake...