Design And Implementation Of City Commercial Bank Customer Relationship Management System Based On Web

As the economic development of China and the world economic integration, China’s financial industry is more and more competitive. The management idea of Customer-Centric goes deep into people’s heart. Customers have become an important garget and strategic resources for Banks. As an important part and special group of the bank of China, Commercial Banks whose business strategy gradually tilted towards the preemption monopoly industries and high quality customer. It must get high-end and high-quality customers before back on its feet and quickly realize development in the competitive market. Therefore, the bank CRM has very important significance for the development of commercial banks. It is very useful for improving customer loyalty, mining potential customer, increasing customer value and its own core competitive ability.In this paper, a city comercial bank customer relationship management is the research object. We start from the customer management demand present situation and problems and analysis the customer management business process and relevent information. And analysis, design and implement a Web based city commercial bank customer relationshiop management system with the software engineering theory, techniques and tools. In this paper the B/S architecture development application based on ASP.NET was discussed and SQL Server2008was used for the backed databased server. Then the business process and functional requirements of bank customer relationshiop management are detailed and thorough explanation. After that, it describes the main function design and implement of the system.The system is composed of many modules, such as customer information collection management, customer relationship data analysis management, marketing management, intermediary busines managementand comprehensive management. Web based city commercial bank customer realtionship management system which can not only provide convenience management conditions and enviroment for the bank staff, but also provided a platform for the bank customer realtionship management. The system can improve the efficiency and level of bank customer relationship management and gain more profits for bank. The interface of system is clear. The system functions are completion and the opeartion is easy. It can improve the competitiveness of commercial banks in the financial industry.