System Design And Realization Of City Commercial Bank Customer Relationship Management Based On Web

In recent years, with the sustained development of the financial market to speed up the process and the capital market, the traditional financial service faces many challenges. How to establish and develop a more stable, long-term, comprehensive customer relationship, is particularly important for today’s commercial banks appear. On the other hand, the rapid development of information technology and mature, customer relationship management system of computer network has got rapid development in various industries based on home and abroad, especially the large commercial banks, have the use of network technology, active design and develop their own customer relationship management, maintain and develop the bank customer. Based on the background of the construction of a commercial bank customer relationship management system, the design and implementation of commercial banks based on the customer relationship management system J2 EE. This paper mainly completed following work:First, the paper introduces the development status of domestic and foreign commercial bank customer relationship management system, and expounds the construction of commercial bank CRM system of J2 EE based on commercial significance and practical value.Second, based on expounding the characteristics of bank CRM system and its main realization method, design and implementation of technical basis of commercial banks based on CRM J2 EE system is expounded from the foundation, J2 EE J2EE technology and.NET architecture compared, MVC design pattern, the system architecture and database technology and other key aspects.Third, analysis of the system function and the demand, with the help of a flow chart, UML activity diagram and other means of roles and information management, service management, marketing management, statistical analysis of five important modules are analyzed.Fourth, based on expounding the system overall design idea and principle, in the system architecture, three layer B/S architecture design improved J2 EE mode using the commercial bank customer relationship management system. In addition, the detailed design of the commercial bank customer relationship management system based on J2 EE are expounded from the aspects of testing scheme of database system design principles, system data entity relation and system design etc..Fifth, the article from the system development environment, the realization of Web layer, business layer and the realization of database access connection pool to achieve and five key subsystem implementation discussed J2 EE based commercial bank customer relationship management system implementation details.Finally, in order to avoid the commercial bank customer relationship management system of J2 EE is restricted by the runtime environment based on the operation, improve the reliability of system operation, unit testing, functional testing, integration testing, load testing of various test mode to design test cases were analyzed to test the system using this.Through consulting documents and visited several financial institutions, asked the existing customer relationship management software experience and practical problems, at the same time, software testing operation, to the commercial bank customer relationship management system have a more profound understanding in and mentors repeatedly solicited the tutor views Hou, the final choice of the web of the city commercial banks in customer relationship management system design and implementation of this thesis research direction.