The Inner Mongolia Daily Medis Group’s Core Competitiveness

Under the circumstances of market economy, the newspaper group has a strong spiritual force, which is an important component of the market economy. But in recent years, with the development of the network at an alarming rate and the popularize of the digital television. The same with the channels of the TV. the phenomenon brings a big threat to the traditional newspaper industry undoubtedly. Not only Newspaper group contend for the market with these emerging traditional media, but expand the influence of the market continuously, which rely on the qualifications and owned capital on the surface, but it is the competitive strategy and the core competition actually.This thesis is on the intensive study about the core competitiveness and its the results of the research of newspaper group, extending to Inner Mongolia daily media group newspaper. At the same time. It is the analysis and analytical hierarchy process to determine the fuzzy evaluation criterion, which then used to evaluate its core competitiveness.combining the relevant knowledge. the present situation of development and the operation laws. We can come to a conclusion as to which strategies we should use to model and promote the core competitiveness of the Inner Mongolia daily media group.