Study On The Comprehensive Enhancement Of The Core Competitive Power Of Book MarketingCompanies

The Chinese government has strict supervision of the book publishing industry,comprehensive supervision and very strict regulatory means.The government's strict management of book publishing is mainly based on the following considerations:first,to effectively improve the residents' education and culture,and ensure the quality of life;secondly,to maintain the orderly development of the economic market;it is also an important manifestation of the national government and party leaders to respect the socialist system.In order to ensure the fair competition of enterprises and promote the smooth operation and benign development of market economy,maintain market order by legal means.Especially in recent years,the reform of China's cultural system has achieved initial results.Book marketing enterprises have followed up with the pace of reform,realized the transformation of business structure,and successfully completed the transition from planned economy to market economy at a fast speed.China Law Book Co.,Ltd.is a book enterprise with a history of more than 30 years of development,and it is the largest and most authoritative book publishing company in the legal field of China.With China Law Book Co.,Ltd.,we learn the current situation of the theoretical and applied research,master the important factors of the core competitiveness of library marketing enterprises,understand the basic definition of core competitiveness;based on the Porter five force model theory,explore the association between enterprise competitive advantage and its core competitiveness.Using the SWOT analysis method as the theoretical tool,Explore the advantages,disadvantages,opportunities and threats of China Law Book Company in marketing,Determine the core competitiveness elements of the enterprise,Then explore how to promote the improvement of its core competitiveness by improving enterprise management;On the product side,——legal books with the key enterprise products as the core,Continue to broaden the breadth and depth of research,Make it an influential brand,Get reader recognition;In terms of the channels,Adjust the channels according to the market rules,Use the Internet to continue to explore new promotion channels and ways,The rapid and broad flow of publications to target audiences,Finally,to increase the competitive advantage of enterprises,Enterprise sustainable development.