The Research Of The Integrants Of Newspaper Group's Core Competence

Learning from the theory of core competence, this paper has researched an urgent andrealistic problem of domestic newspaper groups-the integrants of core competence which cansupport newspaper group's sustainable development. Using the methods of document research,qualitative investigation and analysis, generalization and so on comprehensively, this paper hasinterpreted the integrants of domestic newspaper group's core competence systematically and haspondered deeply over the influences and formation mechanism of the integrants.Firstly, this paper inquires into the origin and development of the competence and corecompetence theory, evaluates the major points of this theory in different development phase, andexpounds the concept and the basic characteristics of core competence.Subsequently, this paper analyzes the basic integrants of the newspaper's competenceemphatically, and anatomizes the integrants of the newspaper group's core competencethoroughly from the aspects of macroscopic and the microscopic, points out that the core talent,the core resources, the core business, the core products, the core ideas, the innovation ability, thebrand effects and so on are the key to constitute the newspaper group's core competence.Finally, this paper summarizes the influences of the core competence on newspaper groups,and ponders the cultivation, the promotion, the function and some other related questions of thenewspaper group's core competence deeply from the rational level.