The Inspiration To The Improvement Of Party Newspaper's Core Competence By Studying The Page Correcting Of Nanfang Daily

In the new phases, Nanfang Daily as the provincial partynewspaper has made great achievements by page correcting. The essay will try to find a way of improving party newspaper's core competence by studying the successful page correcting of Nanfang Daily. The essay is constituted by four parts. The first part indicates the urgency of Nanfang Daily's page correcting by analyzing the problems that some party newspaper as well as Nanfang Daily faced in the 90s of last century, then generalizes the content of several page correcting of Nanfang Daily. The second part interprets the connotation of party newspaper's core competence by the explanation of core competence. The connotation of party newspaper's core competence will be interpreted from four aspects that is news product of high-quality, the ability of organization and management, the ability of brand marketing, abundant human resources and excellent enterprise culture. The third part is the key part. It illustrates the fact that Nanfang Daily improves its core competence by analyzing the measures of Nanfang Daily's page correcting thoroughly from four aspects. It is a complete amelioration and packing from the form to the content at the angle of news product; It is a totally new thought and orientation of running party newspaper at the angle of idea; It is a new kind of exploration and practice of the construction and marketing of modern news group's system at the angle of the system of managing and running the news group. It is a kind of attempt of setting up and expanding its brand's influence at the angle of brand stratagem. Finally, the conclusion of the essay is that the party newspaper's core competence lies on its power of influence and authority, which is making the mainstream of news report, becoming a powerful piece of newspaper and the head of newspaper group.