A Study On Development Strategy Of Daqing Daily Corporation Based On The Core Competence

At present the newspaper industry in China is reformed and transformed from afunctional department of party and government into an independent market agentwith social and economic efficiency. With turbulent competition, the excellence ofstrategy should be emphasized in place of traditional management. These agents needto internally improve their special resources and core competence, at the same timeexternally pay attention to environmental change. This thesis aims to systematicallydo a research on the strategy development of Daqing Daily Corporation based on thecore competence.In the first, it introduces the marketization and current competition of the mainnewspapers in Daqing city, and analyzes the external environment and competitionfaced by Daqing Daily Corporation. Porter's Five Forces model is used to analyze thecompetition structure of the general urban newspaper in Daqing city.Second, based on the study on the product structure of Daqing Daily Corporation,this thesis constructs the Boston Matrix with the increase rate and market share, andanalyzes the value chains of newspaper management and advisement management. Ituses SWOT approach to analyze the threat and the opportunity of externalenvironment, and the advantages and disadvantages within the company.Third, the systematic evaluation criteria of the core competence which arecomposed of 20 factors are constructed from three perspectives of market, technologyand management. Based on the evaluation criteria, this thesis analyzes the corecompetence of Daqing Daily Corporation and other competition counterparts withAHP and Fuzzy Evaluation methods.Fourth, this thesis identifies and develops the core competence of Daqing DailyCorporation through a comprehensive analysis on four quadrants of specialtechnology and market composition.Fifth, this thesis suggests the goals of development strategy of Daqing DailyCorporation based on the core competence. Furthermore, it suggests that DaqingDaily Corporation improve and develop its core competence through choosingevolvement method. And some detailed measures are recommended to improve thecore competence.