The Research Of The Micro-blog Journalism

As a new burgeoning application of the Internet, micro-blog inherits most of the features of blog, such as one-to-many feedback mechanism, hypertext-link, but also breeds new features of its own like portability and high-speed in sending texts, asymmetry of network, which quite suit the producing and broadcasting efficiently of news. Meantime, there are“weak links”, modest distance, between users as Mark Granovetter suggested, so the follower keeps acquainted but not too intimate with the followed and vice versa. By coalescing the social network and information network, the micro-bloggers finally created such a new type of network, on which the commons could send messages much more broadly, especially when their networking is big enough. The rapid sharing and broadcasting is called“viral spread”, and of course, it depends on the quality and news value to the end. The development and popular of micro-blog will fills the theoretical blank like propagation model, as well as practical blank like journalism.Therefore, after reviewing blossom of the micro-blog journalism, this article sets the especially Sina micro-blog(weibo) as the object of study to analyze the communicating characteristic, writing features of news, estimating of value of news and setting off & self-purification of rumors, and the emphasis is to explore the way of using micro-blog as a platform of releasing and transiting news, by the research method of collecting and comparing a mass of micro-blogs from some celebrated accounts in the same period. The conclusion is that micro-blog news is as concise“as SMS”, which spreads as rapid and mighty“as storm”. Enthusiasm of recording and broadcasting is stimulated to a huge extend, which made the rumor lasts shorter duration.It introduced the research background and the situation of study in the 1st chapter. Then it sketched the evolution of domestic and overseas micro-blog, analyzed the transmission characteristics, and contrasted it with former so-called“new media”in a schematic table in the 2nd chapter. Abundant samples from certain most watched account of the press and government are collected and contrasted to find the valve of micro-blog news, and by the basis it discussed the way of normalize the writing style and vivify the interact in order to maximize the communication effect. And besides, it appears that the possibility of infringing rights and distorting facts is limited. What could be sensible is that domestic micro-blogs become marketing position for entertainment and business,“I’m afraid this is Chinese dissimilation phenomenon.”said Shi Shusi,“twitter even can effect on American citizens’cognitive and value.”Consequently, the positive function of weibo is issuing and transmitting news. So this article separately take side of ordinary user, government institutions and professional news media, tried to put forward the tactics of reforming the production mechanism of news, all of who should seize the spirit of“prompt”derives from micro-blog. This new social media should be well utilized in jourlism according to the new communication times.