| Today media market is becoming more and more diversified, represented by micro blog of new media, with the aid of multimedia technology brings overwhelmed and a variety of cultures. This media take shopping from taobao to micro blog, draw the cover from the recruitment market in micro blog, Bring people’s spare time to communicate at micro blog. Habits of people living were changed by micro blog in imperceptible, and inadvertently infiltrate into people’s life, micro blog brings people into the new media age.This research takes sina micro blog as example, using method containing text analysis and case analysis, from the theory of media technology and uses and gratifications, research on how multimedia influence on the spread of sina micro blog, by discussing the multimedia technology effect on the spread of micro blog, to make people set up a positive attitude towards on technology of media correctly, lead people rational view of media technology, in order to understand the characteristics of multimedia better, for building the micro blog better than before.At first drawn form sina micro blog10typical micro bloggers as classify statistics, from the forward comments, several aspects of pure text information and multimedia information in micro blog dissemination the difference of effect, then find the different character of information expression in micro blog.Secondly based on the relevant theory of media techniques and existing research results, Find out how to influence the spread of micro blog multimedia through inductive analysis, multimedia technology and interpretation in micro blogging concern after use.Finally, summarize the full article. |
PDF Full Text Request