Research Of Micro-blog's Effect On Journalism

In recent years, the micro-blog is developing rapidly in the global range. According to Mcluhan's " the medium is the message ", each of the emergence of a new medium will to some extent change the way of information communication.In practically application, micro-blog is gradually shows great value and potential in journalism communication. From2009, micro-blog has been developing flourished and has more and more social attention in our country. There are some related research achievements in the last year, however, most of them are mainly descriptive and introductory, as far as the effect on news communication, still rarely to see. Via the use of empirical research methods, this paper will collect a large number of first-hand data(micro-blog information) for the induction and the reorganization, at the same time, there will be three cases which represent different types of news for specific analysis and interpretation.After the sample statistics and case analysis in depth, the author also tried to demonstrate the advantages of micro-blog, from the transformation of news communicator, the fission ways of communication, different communication forms and other aspects. Meanwhile, this paper also pointed out the limitations of micro-blog and made some reflection.