Establish And Improve China's Domestic Emergencies Journalism And Communication Mechanisms

Along with the great changes of communication conditions in China,thedisadvantages of the reporting mechanism of public accidents are increasinglyunfold. At the present, public accidents is considered by more and more researchersas public crisis, and how to grasp the mass communication's role in pubic crisismanagement is a hotspot which all the government, the media and the public payattention to. Through summing up the research conclusions, analyzing the crisisreporting cases, using the theory of crisis communication, the paper's author wantsto determine mass media's functions in dealing with public emergencies, and discussthe available route to reconcile the government, the media, and the public in thecourse of the crisis. The author emphasizes that the mass media plays a importantrole in information-communicating and consensus-leading, exerts active function inthe course of the crisis management. Based on the studies above, the paper putforward some views on how to construct scientific communicating-mechanism ofpublic crisis. The paper includes three chapters. The first analyses the characteristics,causations and disadvantages of the existent crisis reporting mechanism. The secondtheoretically probes into establishing and consummating a sort of scientificmass-communicating mechanism while facing to pubic crisis, the third researchesthe crisis reporting patterns of the china mainstream medias, which includenewspapers, TV stations, broadcasting stations, and news web sites.