Microblogging Study Journalism And Communication

Based on the micro-blog news as the main research object, based on the research at home and abroad, first introduced the basic features with China news release issued subject in micro-blog, release rate, format, and to the micro-blog news were divided, introduced Wei Boxin heard the news and information dissemination advantages, including agenda setting theory resolution,"fragments" news information, modal information, symbolic information and facts mixed information, dissemination of the main focus and equality etc..The development of micro-blog,news,has the congenital insufficiency, also acquired the development process had a negative impact, we must hold a dispassionate attitude.From the point of view of congenital development of our country news micro-blog, micro-blog news development in our country is still in the initial stage, the relatively weak basis. Micro-blog has the characteristics of news,news mostly came from traditional media or other original micro-blog news copy, and emphasize the user experience trend, construction and operation of the pursuit of micro-blog site meet user’s demand. Application of micro-blog micro-blog users personal it with a personal entertainment features. These factors are not conducive to China’s Journalism in a certain extent, especially the development of citizen journalism. Including this international nature of the micro-blog site twitter (www.Twitter.com) profit situation, site is not clear, the micro-blog websites are no exception. Although the Sina micro-blog as the representative of the domestic micro-blog site has taken a series of profitability measures, but have little effect. In this economic base is not solid background, talk about the development prospects of good building castles in the air like news micro-blog, unrealistic.In the development process of China’s micro-blog news, there are two kinds of adverse trends worthy of our attention. The rapid development of our country in micro-blog,micro-blog user quantity sharp growth, spatial gathered a large number of less rational people, the micro-blog micro-blog users into groups in space, they are eager to make their voices heard, to express their ideas. China’s new media supervision is not mature,ineffective supervision on micro-blog,micro-blog users become expression against the tool in the news. At the same time, micro-blog news subject mostly concentrated in the stable income, higher cultural level of the young group, with the characteristics of concentration, analysis from three aspects, economic status, educational level and personal wishes, micro-blog news that already exists between the upper layer bottom and people in the news and information "knowledge gap" more.